Aveeno Baby Wash & Shampoo formula rinses clean & leaves behind a light, fresh fragrance. Formulated to rinse clean without drying. Pediatrician recommended brand for over 60 years. Specially formulated to be gentle for baby’s sensitive skin Helps keep your baby's skin and hair feeling soft, and smooth. Tear-free, soap-free, paraben-free, and phthalate-free Hypoallergenic.